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When the economy slows down business owners look for new customers. Often they will begin with putting salespeople to work cold calling. The problem is that 95% of cold calls result in hang ups. Believe it or not, as I was typing an accounting firm called me to offer me their services. I told the caller I've got my accounting and payroll needs covered but thanks anyway. The caller persisted by telling me that most business owners do have their accounting and payroll needs covered but they find that it is always good to get another point of view from a no obligation consultation. Again i said, "Thanks but it isn't something I'd be interest in". By now the caller has made five more calls and is beginning to wonder what job she might find after she quits this one. Since cold calling has such poor results the obvious question should be what can you do to get more business? Here is a good rule of thumb to go by; 95% of the people YOU cold call with say "no" but if THEY call you then you've got a 95% chance of making the sale. The reason this is so is that they wouldn't have called you if they didn't need and want what you sell. So now all you need to do is to get them to call you, but how can you do that?

A website with excellent search engine optimization will help your potential clients to find you. Please see the video below to see what one of our clients said about how we helped her with Internet marketing.

Let's face it, if they took the time to go on the Internet and search for a business that offers the products or services of your business then they are very interested. Now if they find your website and fill out a free price quote form or call you for more information then they are about as serious as a heart attack. You have a great chance of making this sale because they want what you offer so much that they came looking for you, once they found your website they liked what they saw so they called you. Your job at this point is simply to NOT mess up the sale because they want to purchase.

Customer follow up is critical in any business and it becomes especially important when business slows down. In every business we have clients we last met with a week ago, a month ago or maybe a year ago or more. Maybe they came to us ten years ago looking for a website designer and we fullfilled their need. The problem is that if we don't keep in touch with these clients from the past someone else will. When business owners find that the easy business they used to get is no longer available then they start to get creative about how to find new business. They approach our clients and offer them bargain pricing to get them to switch over to their products or services and next thing we know our customers from the past have become our former customers.

With a database driven website that has a built in follow up system you are able to effortlessly keep in touch with your clients. The video below explains it all.

If you are ready to give us a try, please fill out our free price quote form!